In the meantime, Facebook is probably going to suck in some terms of service violations and other very private photos. Rather than tagging friends manually, Facebook will analyze your Photo Synced album for the mugs of friends, apply tags automatically, and all you’ll have to do is approve them. You’ll see the full force of Photo Sync if Facebook combines it with its facial recognition feature. This will generate more photos of friends to draw them back to the site, and content for them to consume in the news feed. Instead of squinting to type in descriptions on your phone, you might share more of those landscapes and other abstract shots because you’ll be able to add descriptions when you share them from the desktop. When you might have shared one photo you could share four. All you do is select which to share, and a moment later they’re visible to your friends on Facebook. That means all six tries to get that perfect portrait, the 30 photos you took of that gorgeous sunset, the pic of those cute pants you want to buy, and everything in between. Once enabled, every photo you take gets uploaded with no work on your part. Each of Facebook’s iPhone and Android apps have well over 115 million monthly users who will end up seeing this banner that casually requests you “Get Started” when it’s actually a serious decision. Photo Sync sands that friction down to a smooth marble surface and it’s about to get a ton of users. Later it began offering photo sharing from mobile, but its biggest problem remained the arduous upload process. If someone tagged you in a photo, you likely checked it out the second you got the notification, along with all the other photos in the album. Friend tagging jumpstarted Facebook’s growth with a jolt of narcissism over a half decade ago. The rollout of Photo Sync that started yesterday is perhaps the biggest thing to happen to Facebook photos beyond friend tagging and manual mobile uploads. Just two taps and your last 20 photos plus every one you take in the future are auto-uploaded to a private album from which you can share and Facebook can mine metadata. It’s now ushering users onto its background uploads feature Photo Sync with a big banner at the top of its mobile apps’ news feed. Facebook was already taking in 300 million photos a day, and that rate is about to dramatically increase.
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